Other marketing tasks you could master
The majority of your time you spend on content marketing. However, you can also dive into marketing tasks like:
- Creating high converting landing pages
- Link building
- Google Ads
- Facebook advertising
Tools you will be using
Ahrefs: We use it for: keywords analysis, competitor analysis, tracking positions in Google, identify gaps in our current content, backlink research, content research. Yes, basically for everything ;-)
Google Analytics: Identify articles that are underperforming.
Wordpress: Our website runs on Wordpress. It’s extremely fast, optimized for SEO and really easy to add new content.
Google Optimize: We often validate ideas from the marketing team via A/B-tests.
Google Tag Manager: We can easily make changes in the code without the help of a developer, so lack of time from developers is not stopping us!